[Fiorucci Foods]
Savor Every Minute
Trolley Takeover
Video Production // Brand Strategy // Public Relations // Influencer Activation // Digital Media Strategy and Buying // Social Media Production // Web Design and Optimization // Graphic Design // Copywriting
The Recognition
Local & Regional Awards
AAF ADDYS Regionals | Judge’s Choice
AAF ADDYS Phoenix | Judge’s Choice
AAF ADDYS Phoenix | Out-Of-Home Installation Gold
AAF ADDYS Phoenix | Out-Of-Home Event Gold
AAF ADDYS Phoenix | Out-Of-Home Guerilla Marketing
AAF ADDYS Phoenix | Cross-Platform Campaign
AAF ADDYS Phoenix | Social Media Single Execution
AAF ADDYS Phoenix | Social Media Single Campaign
AAF ADDYS Phoenix | Art Direction
[Challenge]
Launch a national ad campaign touting the vast lineup of crave-worthy Fiorucci products
through an authentically Italian lens.
[Insight]
Living life the authentic Italian way means taking your time to appreciate good food with good people, no matter how busy life can be.
[Solution]
Surprise busy people by transforming one of their normal routines into a tantalizing Italian experience worth Savoring Every Minute of.
The Hero Video
We retrofitted an everyday city trolley into a mobile Italian picnic garden—accordion player and all.
The Logo
Just like a slice of Fiorucci Prosciutto and a sip of Pinot Noir, an elegant and elevated logo was the perfect pairing for our sophisticated Italian storytelling.
The Print
We mailed personalized event invitations for a group of key influencers we wanted in attendance. And from branded exterior wraps to interior campaign banners, our print work for the trolley itself went a long way too. About 36.8 miles, to be exact.
The Supporting Ads
Since it would be impossible to reach everyone in Dallas, visually engaging social ads were used to drive online travelers to our campaign landing page.
The Website
Fiorucci products and recipes were strategically woven into the landing page, which offered those who couldn’t make it in person the opportunity to relive the experience online.
The Influencers
The food, the atmosphere, and the aesthetic were enough to make any social media influencer #obsessed. We even worked with a few well-known Fiorucci fans who helped us celebrate the event from home.
[The Results]
We thought the idea was pretty thumb-stopping. And it was obvious that our audience agreed.
Behind the Scenes
From remote feeds and chase cars to collaborating with influencers and even meeting Miss Teen Texas, we savored every minute of this fast-paced, mobile production.
