[Arizona Department of Health Services]
Hope Always Answers
Brand Strategy // Video Production // Art Direction // Copywriting
[Challenge]
Make Arizonans aware that the new 988 Suicide and Crisis Lifeline is now available for free and private mental health conversations, 24/7.
[Insight]
In their most desperate moments, the most important thing victims of suicidal thoughts, substance abuse, and severe mental health crises need to feel is a sense of hope that things can and will get better.
[Solution]
Develop a multi-media campaign that brings awareness to the new 988 lifeline, built on the assurance that when you call, text, or live chat 988, hope will always answer.
The Video
Whether struggling on their own or feeling concerned for a loved one, the campaign’s hero video assets depict a series of scenarios in which 988 can help Arizonans find hope for the future.
The Supporting Ads
We deployed an array of digital and social ads to help our message reach further and guide those in need to the campaign landing page.
The Website
We designed a Hope Always Answers landing page that housed all of the education, FAQs, and information necessary to understand exactly how the 988 lifeline can help.
