Capabilities
01
Brand Strategy, Positioning and Development
Key Services:
Brands hold much more value to today’s consumers, driven by shared communal interests that make everyday lives better across fragmented and nonlinear consumer journeys.
Our classically trained analysts use a consumer-centric approach, developing data-driven insights and finding real brand and human truths that all yield a strategic opportunity to create shoes in the marketplace only your brand can fill. We craft and hone your identity using purpose and passion to drive business success and long-term brand health. In other words, we understand your consumers and create and define agile brand messaging that can evolve with their changing needs and emotions.
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Consumer/Brand/Industry Research and Tracking
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Brand Identity and Architecture
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Target Audience Insights
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Consumer Personas and Journey Mapping
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Brand Strategy
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Campaign Measurement
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Art Direction
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Copywriting
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Graphic Design
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Illustration
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Animation
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Motion Graphics
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Photography
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Video
If strategy is one half of our brain, creativity is the other. It’s at the core of everything we do. We use big ideas that provoke real emotional responses, break through online and offline and build relationships with your consumers. We don’t call it advertising, we call it storytelling because stories should be read, viewed, heard and most importantly, engaged with—again, and again, and again.
Creative Development
Key Services:
02
03
Social Content
and Video Production
Key Services:
Your brand needs stories told on multiple channels in real time, and video is no longer a luxury—it’s a necessity. From Connected TV and YouTube to Instagram and TikTok, and even mouthwatering Pinterest Pins, our specialized content creators meet your consumers on the channels and platforms they expect to see brand stories come to life. Creative and strategy work hand-in-hand to shoot, film, and edit, with the tools and resources needed to move quickly, all while delivering the best content for the right audience and right channel.
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Video Production (Pre and Post)
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Audio Production (Pre and Post)
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Long and Short-form Video
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Live Video Events and Social Posting
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Product Photoshoots
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GIF and Meme Creation
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Social Stickers
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Vertical Video
Digital Strategy
04
Key Services:
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End-to-end Analytics and Measurement
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Consumer Journey Mapping
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Performance Media and Optimization
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eCommerce
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Direct to Consumer (DTC)
We understand there’s a massive difference between “doing” digital and “being” digital. Today, more consumers’ first impression of your brand will be online or through technology than anywhere else, and we help plan, transform, and drive brand growth by placing digital at the center of your marketing mix. Our strategists ensure that the right content, stories, and paid media are optimized for your performance at every stage of your consumers’ digital-first journey.
05
Social Media Strategy
Key Services:
You probably don’t need to be on every social media platform, and no platform is the same. Our social media strategists are constantly learning and coaching about changes, new platforms ,and opportunities as they build curated strategies for brands that prioritize the channels their audience(s) are actually active on—not just the next flashy thing. We blend channel strategy, editorial planning, and content performance to keep your brands active and engaged where your audience wants them to be.
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Social Media Channel Strategy
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Social Content Strategy
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Community Engagement and Management
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Content Management and Execution
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Social Listening and Analytics
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Right-time Engagement and Newsjacking
06
Influencer Marketing
and Activation
Influencers are more important than ever for brands to partner with to increase their reach, relevance, and relationships with their audiences—but there is no one-size-fits-all program or partnership. Our influencer specialists stay on top of trends, channels, and users so that they can identify and integrate the right influencers into your brand campaign.
We use measurement and analytics tools as well as a strong PR background to ensure the best fit first. We believe in building relationships with influencers and collaborating with them on creative ideas that build both your brand and theirs.
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Influencer Identification
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Contract Management
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Creative Execution
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Analytics and Measurement
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Paid and Unpaid Partnership Strategies
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Right-time Engagement
Key Services:
07
Public Relations
Key Services:
PR today still means brand reputation, but the way we activate and build PR strategies is more creative and proactive than the old way of doing things.
It starts with the massive change to how the media operates, and the hard truth that sometimes your “news” may not be newsworthy enough anymore. That’s why our PR strategists use your data, cultural moments, experiences, and events to connect with media and reporters and collaborate with you to build, write, and pitch brand stories that are always relevant to news media (and your) audiences.
Whether national or local, we research and build relationships with the right reporters and media to create customized pitches and stories, increasing our chance to break through cluttered inboxes and land that story.
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Media Relations and Pitching
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Editorial Planning and Strategy
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Thought Leadership
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Executive Visibility
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Media Training
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Crisis Counseling and Management
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Media Monitoring and Analytics
We love breakthrough ideas, but we also know that it’s impossible to break through without strategically planned and well-placed media to connect your audience to your brand at every step of the consumer journey.
Our planners have a mix of national and digital media experience to build the best media plans to achieve your goals. We know not every brand has “TV” budgets, and we work to execute surgically targeted campaigns where needed to reach an ever-changing audience.
Key Services:
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A/B Creative Testing
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Digital Media
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Full Funnel Measurement and Attribution
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Media Mapping and Strategy
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Paid Search
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Paid Social
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Programmatic Media
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SMS Messaging
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TV/Radio/OOH
08
Media Planning
and Buying
09
Web Design and Optimization
Key Services:
Your website experience matters, as it may be the first and final place your audience experiences your brand. From wireframes to final websites, our UX designers and content strategists balance easy-to-navigate designs with a creative look and feel that brings your brand to life online. We design and work with all major platforms to make updates and optimizations that keep your online experience fresh and simple to use.
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UX/UI design
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Content planning
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Seamless updates and optimization